Google recently addressed the issue of static vs. dynamic url’s in relation to search engine indexing. I, like many, have believed that using static url’s was beneficial to your rankings in the SERPs. While admitting that static url’s have a slight advantage for indexing and ranking, Google has become very good at managing dynamic url’s. Googlebot can actually crawl dynamic url’s and can even interpret the different parameters. It is actually worse for your site if you try to make your url’s look static if they are not. Google’s opinion is that you are better off not even trying to rewrite dynamic url’s. The potential benefits are small, and you could very easily remove information that would help Google better understand your page.

Tags: dynamic url, google