Savy affiliate marketers know that a major key to success is to establish relationships with clients who’ve purchased a product or service from them.  After all, the number one rule of business is to relentlessly follow up with clients!  If you’ve got a list of clients who’ve purchased from your site, then you’re holding a great tool towards generating the kind of profits that most marketers only dream of – and it will only take seconds a day!

That’s right:  I’m talking about an email marketing campaign.  It’s no longer enough to have website that generates loads of one-time sales.  After all, if you focus solely on one-time sales, you’re not effectively using your clients – and your affiliate marketing business is losing serious profit. Remember, if your site or product was compelling enough to turn an online reader into a happy customer, then chances are they are even more likely to become a loyal client, who will regard you as an expert in your marketing field.  An email campaign is a great way to keep in touch with customers in your effort to provide them continual service; it can also be a major key towards promoting more products without breaking a sweat! 

When starting an email marketing campaign, be sure that your clients are happy with their purchase.  If you’ve got a high rate of returns, or the company or entrepreneur that you’re promoting does, it’s probably not in your best interest to launch an email campaign, as your clients will more than likely delete any emails you send.  This shouldn’t present a problem, however, because you took the time to align yourself with a quality product or company, right?

The most important thing about your email campaign is to make sure that you’re providing the best content possible to your customers. Make it worth your client’s time to open that email – stuff the body chock-full of tips and advice that are pertinent to your subject, or have your emails dedicated to expanding how your product or service can be used.  For example, if you sell an e-book on launching a successful internet marketing business, have your emails full of relevant tips on how to overcome any obstacles that a newbie might encounter. 

Part 2 of this post will be posted tomorrow.

Tags: conversions, email campaign, email marketing, mailing list