One thing that I read a lot of people asking about is how to increase the rate at which Google will crawl your website. The higher that your Googlecrawl rate, the more important Google thinks your website is. That said, all you have to do to increase the crawl rate is to increase the importance of your website, right? Well, yes, but here are a few more actions that you can take to try and get your site crawled more often.
One of the least understood aspects of Google’s ranking criteria is how it uses user and website behavior to determine quality. Patents have shown that Google considers behavioral data in its rankings, but it isn’t completely clear how. Here are a few of the metrics that it is believed Google uses.
One popular way to boost your off-the-page factors and your Google ranking has been to get your site listed in web directories. There have been rumors that Google is beginning to discount these links (see our previous post), but for now, this still seems to be a somewhat beneficial strategy.
When trying to build backlinks to your website, there are several things you want to consider about the pages that are linking to you. Many people make the mistake of just focusing on PageRank, but there are several other factors that make a backlink better or worse for your page.
Google announced today that it will hold its third webmaster chat session this Wednesday, the 22nd, at 12 noon, Eastern Time. If you are available then, I highly recommend registering to join the session. It will be very informational and you’ll get access to some of the biggest names at Google like Matt Cutts.
Last week, we focused on SEO tips and techniques that you could implement into the html code of your website. Today, is is also extremely important to understand the off-the-page factors that contribute to your standings in Google. This week we are going to focus on some of the key off-the-page factors to consider.
There is currently a lot of valuable web information that is hidden from Google and other search engines because it requires registration or a subscription to access. In an effort to deal with this issue and index even more of the web’s data, Google offers an option to web publishers called “First Click Free.” According to Google, First Click Free has two main goals:
Part 2 of the on-the-page SEO factors relates to improvements you can make that are not related to specific keywords. These suggestions will hopefully increase your website’s rankings in Google on a more general level.
Check Your Links!- Be sure to use a link checker tool to validate all of your links. Google is not a fan of broken links.
Site Structure-Try to structure your site so that any key webpage can be reached within 2 clicks. If this isn’t possible, definitely try to keep all pages within 4 clicks.
Monitor Outgoing Links-Do your best to monitor any outgoing links from your site to make sure that you aren’t linked to any linkfarms or other negative sites. Check all links occasionally because good links can go bad.
Avoid Link Churn-Google prefers to see link stability in your site’s outgoing links.
Use Hyphens For Spaces in URLs-If you need to indicate a space in your page’s URL, use a hyphen instead of an underscore or other character.
Keep Pages Fresh-Google likes fresh pages (pages that are updated regularly) and also considers the ratio of new to old pages. This is why blogs are so well liked.
Generally speaking, try to keep your website updated as often as possible and make sure to keep your content fresh and unique. Stay tuned to learn of some of the negative SEO on-the-page items to avoid.
This is the first of several posts about the factors that Google uses to rank pages in the SERPs. These tips and factors are based primarily on research and posts on some of the top webmaster forums. This first post deals with the factors relating to keywords that are considered to be positive on-the-page SEO techniques.
When starting an article marketing campaign, it is very helpful to understand how Google’s linking algorithm views these article links. Generally speaking, Google gives credit for your article links in a standard “Bell Curve”. This means that when you blast an article to hundreds of sites, Google gives you link credit for a few of the links at first, then rising to a peak at around 8-10 weeks out. After that, Google tapers the links off to avoid giving too much credit to stale content. So, how can you use this knowledge to maximize your marketing?
Sign up now and receive the free Profit Program Reviews Updates Newsletter. We only send out the newsletter twice a week, so you can rest assured that you won't receive those annoying emails each day. Receive news, tips, and exlcusive download offers just for being a subscriber.
