Google | Profit Program Reviews

How to Get Googlebot to Visit More Often

October 26th, 2008

One thing that I read a lot of people asking about is how to increase the rate at which will crawl your website. The higher that your , the more important thinks your website is. That said, all you have to do to increase the is to increase the importance of your website, right? Well, yes, but here are a few more actions that you can take to try and get your site crawled more often.

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Google Ranking Tips: User and Website Behavior

October 23rd, 2008

One of the least understood aspects of ’s ranking criteria is how it uses user and website behavior to determine quality. Patents have shown that considers behavioral data in its rankings, but it isn’t completely clear how. Here are a few of the metrics that it is believed uses.

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Google Ranking Tips- Using Directories

October 22nd, 2008

One popular way to boost your and your ranking has been to get your site listed in . There have been rumors that is beginning to discount these links (see our previous post), but for now, this still seems to be a somewhat beneficial strategy.

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Google Ranking Tips- Qualities of Backlinks

October 21st, 2008

When trying to build to your website, there are several things you want to consider about the pages that are linking to you. Many people make the mistake of just focusing on PageRank, but there are several other factors that make a backlink better or worse for your page.

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Google’s Third Webmaster Chat is This Wednesday

October 20th, 2008

announced today that it will hold its third session this Wednesday, the 22nd, at 12 noon, Eastern Time. If you are available then, I highly recommend registering to join the session. It will be very informational and you’ll get access to some of the biggest names at like Matt Cutts.

Get more information and register here


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Google Ranking Tips- Off-Page Factors

October 20th, 2008

Last week, we focused on tips and techniques that you could implement into the html code of your website. Today, is is also extremely important to understand the that contribute to your standings in . This week we are going to focus on some of the key to consider.

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Want Google to Index Subscription Content?

October 19th, 2008

There is currently a lot of valuable web information that is hidden from and other search engines because it requires registration or a subscription to access. In an effort to deal with this issue and index even more of the web’s data, offers an option to web publishers called “.” According to , has two main goals:

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Google Ranking Tips: Positive On-Page SEO Part 2

October 13th, 2008

Part 2 of the on-the-page factors relates to improvements you can make that are not related to specific . These suggestions will hopefully increase your website’s rankings in on a more general level.

  1. Check Your Links!- Be sure to use a link checker tool to validate all of your links. is not a fan of broken links.
  2. Site Structure-Try to structure your site so that any key webpage can be reached within 2 clicks. If this isn’t possible, definitely try to keep all pages within 4 clicks.
  3. Monitor Outgoing Links-Do your best to monitor any outgoing links from your site to make sure that you aren’t linked to any linkfarms or other negative sites. Check all links occasionally because good links can go bad.
  4. Avoid Link Churn- prefers to see link stability in your site’s outgoing links.
  5. Use Hyphens For Spaces in URLs-If you need to indicate a space in your page’s URL, use a hyphen instead of an underscore or other character.
  6. Keep Pages Fresh- likes fresh pages (pages that are updated regularly) and also considers the ratio of new to old pages. This is why blogs are so well liked.

Generally speaking, try to keep your website updated as often as possible and make sure to keep your content fresh and unique. Stay tuned to learn of some of the negative on-the-page items to avoid.


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Google Ranking Tips: Positive on-page SEO Part 1

October 12th, 2008

This is the first of several posts about the factors that uses to rank pages in the SERPs. These tips and factors are based primarily on research and posts on some of the top webmaster forums. This first post deals with the factors relating to  that are considered to be positive on-the-page techniques.

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Take Advantage of Google’s Linking Algorithm

October 6th, 2008

When starting an campaign, it is very helpful to understand how ’s linking algorithm views these article links. Generally speaking, gives credit for your article links in a standard “Bell Curve”. This means that when you blast an article to hundreds of sites, gives you link credit for a few of the links at first, then rising to a peak at around 8-10 weeks out. After that, tapers the links off to avoid giving too much credit to stale content. So, how can you use this knowledge to maximize your marketing?

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