One thing that I read a lot of people asking about is how to increase the rate at which Google will crawl your website. The higher that your Googlecrawl rate, the more important Google thinks your website is. That said, all you have to do to increase the crawl rate is to increase the importance of your website, right? Well, yes, but here are a few more actions that you can take to try and get your site crawled more often.
One of the least understood aspects of Google’s ranking criteria is how it uses user and website behavior to determine quality. Patents have shown that Google considers behavioral data in its rankings, but it isn’t completely clear how. Here are a few of the metrics that it is believed Google uses.
I recently came across this article over at the Search Engine Journal (written by Ann Smarty) that I found really useful. Ann lists, rates, and explains 6 different all-in-one SEO tools that can help you get a fast and easy analysis on your site. There were several great tools that I had never used before. I definitely recommend that you all take a look.
One popular way to boost your off-the-page factors and your Google ranking has been to get your site listed in web directories. There have been rumors that Google is beginning to discount these links (see our previous post), but for now, this still seems to be a somewhat beneficial strategy.
When trying to build backlinks to your website, there are several things you want to consider about the pages that are linking to you. Many people make the mistake of just focusing on PageRank, but there are several other factors that make a backlink better or worse for your page.
Last week, we focused on SEO tips and techniques that you could implement into the html code of your website. Today, is is also extremely important to understand the off-the-page factors that contribute to your standings in Google. This week we are going to focus on some of the key off-the-page factors to consider.
This post is part 2 of the list of items that you want to avoid when tyring to improve your site’s SEO.
Don’t have excessive javascript or flash on your pages. Spiders have trouble reading this content.
Don’t use frames on your page.
Don’t try to fool the search engine with invisible text or text that is the same color as the background. Most spiders can recognize this now and will penalize you for it.
Don’t have links on your site to unrelated websites or other “bad” sites like link farms or known spam sites.
As you probably know, there is much more to SEO now than just these on-the-page factors. Next week, we will explore some of the most important positive and negative off-page factors that are considered by Google when ranking your site.
While there are various things that you can do to improve your ranking in Google, there are also several things that you want to avoid. The following is a list of some on-the-page SEO items to avoid.
Part 2 of the on-the-page SEO factors relates to improvements you can make that are not related to specific keywords. These suggestions will hopefully increase your website’s rankings in Google on a more general level.
Check Your Links!- Be sure to use a link checker tool to validate all of your links. Google is not a fan of broken links.
Site Structure-Try to structure your site so that any key webpage can be reached within 2 clicks. If this isn’t possible, definitely try to keep all pages within 4 clicks.
Monitor Outgoing Links-Do your best to monitor any outgoing links from your site to make sure that you aren’t linked to any linkfarms or other negative sites. Check all links occasionally because good links can go bad.
Avoid Link Churn-Google prefers to see link stability in your site’s outgoing links.
Use Hyphens For Spaces in URLs-If you need to indicate a space in your page’s URL, use a hyphen instead of an underscore or other character.
Keep Pages Fresh-Google likes fresh pages (pages that are updated regularly) and also considers the ratio of new to old pages. This is why blogs are so well liked.
Generally speaking, try to keep your website updated as often as possible and make sure to keep your content fresh and unique. Stay tuned to learn of some of the negative SEO on-the-page items to avoid.
This is the first of several posts about the factors that Google uses to rank pages in the SERPs. These tips and factors are based primarily on research and posts on some of the top webmaster forums. This first post deals with the factors relating to keywords that are considered to be positive on-the-page SEO techniques.
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