When starting an article marketing campaign, it is very helpful to understand how Google’s linking algorithm views these article links. Generally speaking, Google gives credit for your article links in a standard “Bell Curve”. This means that when you blast an article to hundreds of sites, Google gives you link credit for a few of the links at first, then rising to a peak at around 8-10 weeks out. After that, Google tapers the links off to avoid giving too much credit to stale content. So, how can you use this knowledge to maximize your marketing?

It’s pretty simple, really. The key is to publish your articles gradually over time. Don’t publish 5 at one, then wait a month to publish more. You will get much more effect by publishing 1 or 2 articles each week. This way, when one article starts to lose its value in Google, you will have several more gaining steam in order to pick up the slack. This method will allow you to maximize the link benefit from your article marketing campaign.

Tags: article marketing, google, seo